Charles E. Ragus founded AdvoCare in 1993 with the dream of changing people's lives nutritionally and financially. Charlie chose the name AdvoCare to communicate his commitment to Distributors: He would be an advocate who cared for them. Charlie was inspired to offer products that would help people achieve overall wellness through a business model in which people from all walks of life could realize their own financial potential.

The history and track record speak to our standard of excellence.  In 2002, the Direct Selling Association recognized the company's DebtBuster® System with its prestigious Education for Life Award. In 2003, AdvoCare earned the Dallas 100 Award recognizing the fastest-growing privately held companies in the Dallas area for the seventh consecutive year, and placed in the Top 10 for the second year in a row.

Our tradition of excellence and our commitment to offering superior health and wellness products have positioned AdvoCare at the forefront of the healthcare direct sales industry. Every day, people who use our products are looking better, feeling better and making a difference in the lives of others. Moreover, people are becoming debt free, realizing financial freedom and achieving lifelong goals.

Today, President & CEO Richard Wright steers the company towards even greater growth and success.