Direct Selling Association
about the dsa

Direct selling can be your opportunity to find fulfillment, express your entrepreneurial talents and gain financial independence.

AdvoCare provides a vehicle to earn income and build a business that can last a lifetime. Many families across America are discovering the joys of running their own business and seeing that they can reach their true potential.

Direct sales is a growing $82 billion industry according to the Direct Selling Association (DSA). People value the products available through direct selling, and 45 percent of Americans want to buy from direct sellers. The major areas of interest among today’s consumers are nutritional and financial well-being. The AdvoCare products and opportunity are poised to meet the growing number of Americans who are searching for answers to their healthcare and budgetary needs.

In business since 1993, AdvoCare has a reputation for quality, integrity and performance and a proven marketing plan that has earned generous incomes for thousands of families. AdvoCare has experienced tremendous growth within the last 16 years and has been distinguished with numerous awards including:

  • By 1997 – after being in business for only four years – AdvoCare was named a winner in the Dallas 100™ Awards, which recognize the fastest growing companies in North Texas. AdvoCare has won this award seven times.
  • In 2000, Charlie Ragus, founder of AdvoCare, was honored as a finalist for the prestigious Entrepreneur of the Year award.
  • In 2002, our DebtBuster system that provides a method for becoming debt free received the DSA Education for Life award.
  • In 2008, AdvoCare received the DSA Industry Innovation award for the AdvoBus concept.

The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers.  The cornerstone of the DSA's commitment to ethical business practices and consumer service is its Code of Ethics that every member company pledges to abide by as a condition of membership in the Association.

The DSA Code of Ethics speaks to both the consumer and the seller.  It ensures that member companies, such as AdvoCare, will make no statements or promises that might mislead either consumers or prospective sales people. Click here to explore more about Direct Selling.

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