3 June 2009
AdvoCare Becomes New Title Sponsor of Independence Bowl

Dallas-based Health and Wellness Organization Becomes the First Direct Sales Company to Sponsor an NCAA Bowl Game

DALLAS, TX, April 21, 2009 – AdvoCare, a premiere health and wellness company in Dallas, recently announced it will become the fifth title sponsor of the Independence Bowl, changing the name of the Big 12 and SEC bowl game to the “AdvoCare V100 Independence Bowl.”

In addition to signing on for 2009 with a multi-year option with the Independence Bowl, AdvoCare has now entered NCAA history becoming the first direct sales organization to sponsor a bowl game.

The 2009 AdvoCare V100 Independence Bowl will be held in Shreveport, La., on Monday, December 28, at 4 p.m. on ESPN2.

“We are proud and honored to be the title sponsor of the 2009 Independence Bowl,” said Richard Wright, President and CEO of AdvoCare. “We are working to make the AdvoCare V100 Independence Bowl one of the premiere bowl events in the 2009 season.”

Wright, a Shreveport native and former executive committee member of the Independence Bowl, is thrilled about the potential this partnership brings both the bowl game and AdvoCare.

“The partnership with our new title sponsor, AdvoCare V100, will allow the Independence Bowl to grow even stronger and we look forward to working with AdvoCare for years to come,” said Toni Goodin, 2009 Chairwoman for the Independence Bowl. “The Independence Bowl is on the threshold of a new era and we couldn’t be more excited about that.”

The sponsorship is a first for the NCAA as well, because although the NCAA has a strict policy about not endorsing products, AdvoCare V100 is an NCAA permissible multi-vitamin that any school can provide to its student athletes.

AdvoCare products are consumed by tens of thousands worldwide including 75 world-class athletes and entertainers who both endorse AdvoCare products and rely on them as part of their daily routine.

A growing number of AdvoCare products are certified as banned-substance free by a third-party vendor, INFORMED-CHOICE.

About AdvoCare

AdvoCare offers more than 70 exclusive nutritional and skincare products and a business opportunity that empowers individuals to explore their ultimate potential. Since 1993, AdvoCare has offered nutritional supplements and vitamins of the highest quality developed through comprehensive research and backed by a Scientific Medical Advisory Board. For more information on AdvoCare, visit www.advocare.com or call 800-542-4800.