27 June 2012
FC Dallas inks multi-year, multi-million dollar jersey deal with AdvoCare International
FRISCO, TX, June 27, 2012 – AdvoCare becomes the first jersey sponsor in FC Dallas history as the Texas-based health and wellness company has inked a multi-million dollar, multi-year partnership with the Major League Soccer club.
“When we decided to put a company's name on our team's jersey, we were determined to find the right company that was a fit with what we believe in at FC Dallas,” said Hunt Sports Group Chairman Clark Hunt. “When I met AdvoCare CEO Richard Wright and his wife Sherry, I knew we had found the ideal partner. We share the same core values as well as a commitment to building champions. Something else that is very important to us is that AdvoCare is a fellow Texas-based company; headquartered just minutes from FC Dallas Stadium. We look forward to partnering with AdvoCare for many years to come.”
AdvoCare offers quality, safe and effective nutrition, weight loss, energy and sports performance products.
“For the past year and a half we have spent countless hours identifying, meeting with and presenting the hero partner that will adorn the chest of over 200 teams that make up the FC Dallas club,” said FC Dallas President and CEO Doug Quinn. “Our ultimate intent was to secure the perfect partners and we're delighted to have found that in Advocare. Today our journey together begins as we are thrilled to call this group of wonderful people family.”
The partnership puts AdvoCare on the front of every FC Dallas jersey and all team gear. AdvoCare will have a major presence throughout FC Dallas Stadium and Complex, as well as in team media and promotional initiatives. The sponsorship also places AdvoCare on FC Dallas Academy and Youth jerseys.
“Our main goal is to promote health, wellness and the AdvoCare business opportunity. One way we successfully do this is by partnering with world-class athletes who choose AdvoCare, because our products help them perform at peak levels. FC Dallas shares many of the same values as AdvoCare, making this partnership a perfect fit,” AdvoCare President and CEO Richard Wright said. “AdvoCare has been building champions for nearly 20 years and is honored to be the first jersey sponsor for FC Dallas. We look forward to building champions together as millions watch AdvoCare and FC Dallas nationwide.”
No stranger to the sports world, AdvoCare also sponsors the AdvoCare V100â„¢ Independence Bowl in Shreveport, La., the No. 3 Car in the NASCAR Nationwide Series and the AdvoCare 500, a Sprint Cup series race at Atlanta Motor Speedway.
Since 1993, AdvoCare has offered nutrition, weight loss, energy and sports performance products of the highest quality developed through comprehensive research and backed by a Scientific & Medical Advisory Board. AdvoCare offers more than 70 exclusive products and a business opportunity that empowers individuals to explore their ultimate potential. AdvoCare is headquartered in Plano, Texas. For more information on AdvoCare, visit www.advocare.com or call 800-542-4800.
About FC Dallas
A member of Major League Soccer since its inception in 1996, FC Dallas is owned and operated by Hunt Sports Group. Led by 2010 MLS MVP David Ferreira and U.S. National Team star Brek Shea, FC Dallas claimed the 2010 Western Conference Championship and was among the league's best in 2011, tying a franchise record for points in a season while competing in a record 48 games across three competitions. Renowned for its youth and academy systems, FC Dallas has a league-high six Homegrown players signed with its professional team, including 2011 FIFA U-17 World Cup winner Richard Sanchez (started in goal for Mexico). There are currently more than 2,000 youth players in the FC Dallas development system, which operates year-round. The professional team plays from March to November at FC Dallas Stadium in Frisco, Texas. One of the first soccer-specific stadiums built in the United States, the venue plays host to Major League Soccer matches, concerts, international soccer matches and high school football. The 145-acre facility includes 17 regulation-sized, tournament-grade soccer fields.