Announced at January Success School, AdvoCare will sponsor the Independence Bowl in Shreveport, La. for the second year in a row.

AdvoCare was the first direct selling company to sponsor a post-season college bowl game in 2009.

"Following the success of last year's V100™ Independence Bowl, rated among the highest in all time ESPN2 viewership and attendance," said AdvoCare President and CEO Richard Wright, "we couldn't be more excited about sponsoring our second bowl game."

The Independence Bowl is a post season NCAA endorsed division 1 college football bowl game and has featured top college teams for past 35 years.

During the 2010 Independence Bowl, the Mountain West Conference will take on the Atlantic Coast Conference.