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Our Company

At AdvoCare, We Build Champions® through physical and financial wellness. Backed by the latest science, AdvoCare provides innovative nutritional, weight-management and sports performance products. In addition, AdvoCare offers a business opportunity for individuals interested in pursuing extra income. AdvoCare was founded in 1993 and is headquartered in Plano, Texas.

The AdvoCare Sports Advisory Council includes many of the top strength and conditioning coaches and athletic trainers in the country. These experts consult with AdvoCare on issues relating to current and future product development – helping to ensure that AdvoCare stands for innovation and excellence through products that give athletes and performers a competitive edge. They also exchange information on a variety of topics relating to the use of nutritional supplements in the training of athletes and rehabilitation of athletic injuries.*

Dean Miller

Dean Miller

Assistant Athletic Director of Sports Medicine, Rice University

Rob Graf

Rob Graf

Strength and Conditioning Consultant, Professional Sports

Skylar Richards

Skylar Richards

Director of Sport Science and Head ATC for FC Dallas

Mark Mauldin

Mark Mauldin

Director of Executive Health for Hendrick Motorsports

Todd Miller

Todd Miller, Ph.D.

Associate Professor of Exercise Science at George Washington University School of PHHS

Murphy Grant

Murphy Grant

Assistant Athletic Director Sports Medicine at the University of Kansas Athletics

Jennifer Jones

Jennifer Jones

Director of Sports Performance, Olympic Sports, Purdue University

Kevin Yoxall

Kevin Yoxall

Strength and Conditioning Specialist for World-Class Athletes

Gene Coleman

Gene Coleman, Ed.D.

Strength and Conditioning Consultant, Professional Baseball

Ivan Lewis

Ivan Lewis

Head Strength and Conditioning Coach for the University of Southern California

Eric Lichter

Eric Lichter

Strength and Conditioning Specialist for World-Class Athletes

John McBride

John McBride

Strength and Conditioning Specialist for World-Class Athletes

Dean Miller

Dean Miller


“It is a great honor to be the first AdvoCare®Sports Advisory Council Chair. I am excited to accept the role of integrating the talents of Council members for the purpose of providing AdvoCare Distributors with solid practical applications for products in the areas of fitness, sports performance training, and injury rehabilitation.”
  • Associate Head Athletic Trainer, Olympic sports, Rice University
  • Former athletic trainer for several MotoGP World Champions
  • Former head athletic trainer / sports therapist at De La Salle High School (CA)
  • Former personal athletic trainer / sports therapist for US Synchronized Swimming
  • National Athletic Trainers Association (NATA) member
  • Owner of Sports Medtech
Rob Graf

Rob Graf


“It is an honor to be a member of the AdvoCare®Sports Advisory Council Chair. I am excited for the opportunity to share information with members of the Council and to provide feedback and expertise to AdvoCare and its Distributors”
  • Member, AdvoCare V100 Texas Bowl Board of Directors
  • NSCA Certified Strength and Conditioning Specialist
  • Former Vice President of Endorsements, AdvoCare International, LP
  • Former Assistant Strength & Condition Coach, Detroit Lions
  • Former Strength & Conditioning Coach, Texas A&M University
  • NCAA All-American (Track & Field - discus), Texas A&M University
Skylar Richards

Skylar Richards


“It's a great blessing to sit on the AdvoCare®Sports Advisory Council with such an esteemed group of individuals. Being able to provide feedback and input on the products gives me pride in what I am able to offer my players and the organization.”
  • 10+ years in Major League Soccer (MLS)
  • Former VP of Professional Soccer Athletic Trainers Society (PSATS)
  • Member, MLS Sub-Committee on Data & Sports Science
  • Masters in Exercise Physiology & BS in Athletic Training
  • Functional Movement Screen Specialist (FMS) & Certified Massage
Mark Mauldin

Mark Mauldin


“I find being involved with the best in the business gives Hendrick Motorsports an advantage that few others in racing have. AdvoCare has done an excellent job of putting the top professionals from many sports together. The knowledge and fellowship are always top-notch. It is an honor to serve as a part of this group.”
  • Former Hendrick Motorsports Race Day Operations & Pit Crew Coordinator for the No.5 and No.24 cars.
  • Coordinated pit crew practices, maintained pit equipment, organized over-the-wall and support personnel procedures during races. During the off-season he serves as a consultant for implementing new ideas and techniques for the pit crews.
  • Former Strength & Conditioning Coach and tire carrier for Petty Enterprise
  • Former North Rowan High School football coach
  • Graduate Assistant at Marshall University
Todd Miller

Todd Miller Ph.D.


“I am deeply impressed with the devotion to excellence and the strong commitment to health awareness and education that defines AdvoCare. This guarantees that the nutritional needs of athletes and non-athletes are met safely.”

Organizations

  • National Strength and Conditioning Association (NSCA) Board of Directors
  • American College of Sports Medicine
  • U.S. Coast Guard (Hon. Discharge)

Honors
  • Five-time winner of Excellence in Teaching Awards (Graduate and Undergraduate)
  • Student Research Award Texas Chapter Amer. Coll. Sports Medicine
  • Carl V. Gisolfi Student Award American Physiological Society
  • Meritorious Research Award American Physiological Society

Published Works
  • Numerous peer reviewed research articles and book chapters

Education
  • Ph.D. Exercise Physiology Texas A&M
  • B.S. Exercise and Sport Science Pennsylvania State University
  • Post-doctoral training University of Pennsylvania School of Medicine
Murphy Grant

Murphy Grant


“Having the opportunity to serve on the Sports Advisory Council gives me the opportunity and an honor to share information and ideas with the best athletic trainers and strength and conditioning coaches in the country.”
  • Director of Sports Medicine, Head Athletic Trainer Football, University of Kansas
  • Former Oklahoma State University Athletic trainer and Strength & Conditioning Coach for men's basketball
  • National Athletic Trainers' Association (NATA) member
  • Former Missouri Valley College Head Athletic Trainer
  • Former Boston Red Sox Rookie League team trainer
  • National Academy of Sports Medicine (NASM) member
Jennifer Jones

Jennifer Jones


“Being involved on the AdvoCare Sports Advisory Council gives me a chance to continually learn and share the latest research with my colleagues from around the country.”
  • Strength & Conditioning Coach for women's basketball at Texas A&M University
  • Former University of Arkansas Head Strength Coach for women's athletics
  • College Strength Conditioning Coaches association (CSCCa) member
  • Master Strength and Conditioning Coach (MSCC), an Honor awarded by the Collegiate Strength and Conditioning Coaches association (CSCCa). She is one of 100 individuals in the country and one of only eight women to earn this distinction.
  • Former University of Houston Assistant Strength & Conditioning Coach
  • Michigan State Volleyball All-Big Ten, volleyball two-year captain, team MVP, and holds several volleyball school records
Kevin Yoxall

Kevin Yoxall


“Being on the AdvoCare Sports Advisory Council is a very humble experience for me. To be able to gather information from these various coaches and athletic trainers is a huge plus.”
  • Former Head Strength & Conditioning Coach at Auburn University
  • "Collegiate Strength and Conditioning Coach of the Year" (2005)
  • Earned title "Master Strength and Conditioning Coach" (2002)
  • Former Head Strength and Conditioning Coach at the University of California, Los Angeles (UCLA)
  • Former Head Strength and Conditioning Coach at Texas Christian University (TCU)
  • Former Head Strength and Conditioning Coach at the University of Minnesota
  • "PAC 10 Strength & Conditioning Coach of the Year" (1998)
  • Collegiate Strength & Conditioning Coaches association (CSCCa) Vice President and Board Member
  • National Strength & Conditioning Association (NSCA) member
Gene Coleman

Gene Coleman Ed.D.


“I am pleased to be a member of the AdvoCare Sports Advisory Council. The opportunity to provide input on product development and the sharing of information makes serving on the council a huge asset.”

Organizations
  • Strength and Conditioning Coach for the Houston Astros since 1976-2012
  • Strength and Conditioning Consultant for Texas Rangers 2013
  • American College of Sports Medicine (ACSM) Fellow
  • National Strength and Conditioning Association (NSCA) Registered and Certified
  • Professional Baseball Strength and Conditioning Coaches Society
  • Full professor and chair of the fitness program and human performance at the University of Houston at Clear Lake

Honors
  • First-ever recipient of the Nolan Ryan Award (2005)
  • First-ever strength and conditioning coach selected to MLB All-Star Game staff (2012)
  • Certificate of Recognition from NASA for writing the Astronaut Training Manual
  • Fred Hartman Award for Service to Baseball, Association of Professional Baseball Writers of American (2006)

Published Works
  • Author of the "52 Week Baseball Training" Book
  • Physical Fitness Astronaut Training Manual
  • Running speed in professional baseball, Strength and Conditioning
  • Co-authored the Texas Physical Fitness - Motor Ability Test

Education
  • Ed.D. Physical Education The University of Texas at Austin
  • MEd. Physical Education University of Oklahoma
  • B.S. Physical Education Lamar University
Ivan Lewis

Ivan Lewis


“Being asked to serve on the AdvoCare Sports Advisory Council is an honor and a great opportunity to support a company and product I believe in and use.”
  • Head Strength & Conditioning Coach at the University of Southern California
  • Former Strength & Conditioning Coach at the University of Washington
  • Former Strength & Conditioning Coach for the San Diego Chargers
  • Former Strength & Conditioning Coach at the University of San Diego
Eric Lichter

Eric Lichter


“Serving on the AdvoCare Sports Advisory Council is a great opportunity for me to gain access to the latest research and science involving sports nutrition and supplementation as well as collaborate with some of the sharpest and most respected professionals in the field of human performance.”
  • Former Director of Football Performance for The Ohio State University
  • NSCA Certified Strength and Conditioning Specialist
  • NASM Certified Personal Trainer
  • Personal Trainer and consultant for more than 45 current professional football and basketball players, including 13 first-round and five Top 10 selection
John McBride

John McBride


“It is an honor and pleasure to be part of such a gifted collection of professionals and an incredible company.”
  • Director of Athletic Performance at St. Mary's High School (CA)
  • Former strength & conditioning coach for the Stockton Lightning (AF2)
  • Former Director of Athletic Performance at the University of the Pacific
  • Former Assistant strength & conditioning Coach at Arizona State University
  • Former Assistant strength & conditioning coach at the University of Tennessee
  • Big West Conference Strength & Condition Association Professional of the Year (´95)
  • National Strength & Conditioning Association (NSCA) member
  • USA Weightlifting Level Two Coach
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AdvoCare Gives Back

Foundation_3Learn More

In 1993, AdvoCare founder Charles E. Ragus committed to be an advocate who cared. Today, AdvoCare continues to champion that mission by giving back to communities across the country, committed to leaving the places we go better than when we got there. To strengthen our commitment and continue the great work and legacy of our founder, we established the AdvoCare Foundation in 2015.

Our mission is to unlock potential for children in need by investing in long-term solutions for advancing their hope to live safe, healthy and happy lives. The AdvoCare Foundation announced its first round of beneficiaries at National Success School in 2016. Our next grant cycle will open in Spring 2017.

2016-17 Beneficiaries


  • YMCA Metropolitan Dallas
  • Boys and Girls Club of Metro Atlanta
  • Create Your Dreams (Atlanta)
  • Team Up Philly! (Philadelphia)
  • LA's Best (Los Angeles)
  • Vetri Community Partnership (Philadelphia)
  • Kids in Sports LA (Los Angeles)

To learn more about how you can support the AdvoCare Foundation, visit https://www.crowdrise.com/AdvoCare.

For general questions on corporate giving please email communityrelations@advocare.com.