Our Company

At AdvoCare, We Build Champions® through physical and financial wellness. Backed by the latest science, AdvoCare provides innovative nutritional, weight-management and sports performance products.

Company Overview

Our Legacy

Guiding Principles

Charles E. Ragus founded
AdvoCare in 1993. He chose the
name AdvoCare to communicate
his commitment to be an advocate
who cared.

Guiding Principles

Charles E. Ragus developed 10 principles that guide our direction and are the basis of our success:

  1. Honor God through our faith, family and friends.
  2. Respect and strengthen the family.
  3. Believe in the dignity and the importance of the individual.
  4. Create a standard of excellence recognized as superior by the direct sales industry.
  5. Believe that honor, integrity and principles are the foundation of a great life and company.
  6. Commit to mutual loyalty and trust between AdvoCare and its Distributors.
  7. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
  8. Commit to ongoing personal growth and development through professional training and educational programs.
  9. Build self-esteem by promoting a sense of personal worth among all people.
  10. Continually expand our market by providing the most effective and highest quality products and service available.


The DebtBuster® strategy is not only designed to bring a simple and effective solution to debt, but is also designed to create a new mindset about money — how to use it, how to change the thinking habits that cause our debt and how to use money to effectively pay down debt.
  1. Convenient insight on your debt
  2. Automated credit card and mortgage debt calculators
  3. Guidance on tackling your debt
Perhaps the greatest benefit to be derived from applying the concepts of DebtBuster® is the peace of mind a person finds when they are, in fact, in control of their debt.

Download your free brochure here.

AdvoCare Gives Back

Foundation_3Learn More

In 1993, Charles E. Ragus founded AdvoCare, a health and wellness company, with the commitment to be an advocate who cared. Today, AdvoCare has taken that commitment to the next level by establishing the AdvoCare Foundation. The foundation focuses on the life-destroying epidemic of childhood obesity in an effort to help fulfill its larger mission – to help all children be happy, healthy and safe.

The AdvoCare Foundation is attacking obesity by supporting organizations across the country whose work directly impacts the safety and health of children in need. With the help and generosity of the AdvoCare Foundation founders, our supporters and our communities, we've been able to make a huge impact in only a few years, and this is only the beginning. Our initial goal is to grant $1 million dollars by 2020 to support long-term solution to help the next generation survive and thrive.

To learn more about how you can support the AdvoCare Foundation, visit http://www.AdvoCareFoundation.org.

For general questions on corporate giving, please email info@advocarefoundation.org.

Corporate Careers

AdvoCare offers an ever-expanding, dynamic working environment specifically for those who are interested in building champions. We are constantly seeking talented, team-oriented candidates who are equipped to thrive in a fast-paced atmosphere all while honoring our legacy and embracing our culture. To see current job availability, please click here.*