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Our Company

At AdvoCare, We Build Champions® through physical and financial wellness. Backed by the latest science, AdvoCare provides innovative nutritional, weight-management and sports performance products. In addition, AdvoCare offers a business opportunity for individuals interested in pursuing extra income. AdvoCare was founded in 1993 and is headquartered in Plano, Texas.

Company Overview

Our Legacy

Charles E. Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared.

"AdvoCare is about leadership..

AdvoCare is about who you

become in pursuit of those

things in life that you want."

-CHARLES E. RAGUS AdvoCare Founder

Guiding Principles

Charles E. Ragus developed 10 principles that guide our direction and are the basis of our success:

  1. Honor God through our faith, family and friends.
  2. Respect and strengthen the family.
  3. Believe in the dignity and the importance of the individual.
  4. Create a standard of excellence recognized as superior by the direct sales industry.
  5. Believe that honor, integrity and principles are the foundation of a great life and company.
  6. Commit to mutual loyalty and trust between AdvoCare and its Distributors.
  7. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
  8. Commit to ongoing personal growth and development through professional training and educational programs.
  9. Build self-esteem by promoting a sense of personal worth among all people.
  10. Continually expand our market by providing the most effective and highest quality products and service available.

The Founding Family

AdvoCare Founding Family

From left to right: Debbie, Peggy, Jenni and Stacey Ragus

Leadership

Leadership

At AdvoCare, We Build Champions. As Chairman of the Board and CEO, Brian Connolly brings an intensity and passion for empowering entrepreneurs and business innovation to an already highly successful company.

The Independent Distributors at AdvoCare are some of the best in the industry. Charles E. Ragus knew through hard work, dedication, mutual loyalty and respect, AdvoCare would be best-in-class. Through Brian's hands-on leadership style and dedication to AdvoCare and its people, he will protect Charles' legacy and continue to guide future generations of Champions. Brian brings more than 30 years of experience at Avon Products, Inc., as well as Board seats on the Avon Foundation for Women and the Direct Selling Association. He is committed to high-quality products and customer service, transparency and doing things the right way. The son of Irish immigrants with seven siblings, Brian's favorite motto is, "Do the right thing when no one is looking," a tenet he picked up from his parents and continues to pass on to his three sons.

AdvoCare Gives Back

Foundation_3Learn More

In 1993, Charles E. Ragus founded AdvoCare, a health and wellness company, with the commitment to be an advocate who cared. Today, AdvoCare has taken that commitment to the next level by establishing the AdvoCare Foundation. The foundation focuses on the life-destroying epidemic of childhood obesity in an effort to help fulfill its larger mission – to help all children be happy, healthy, and safe.

The AdvoCare Foundation is attacking obesity by supporting organizations across the country whose work directly impacts the safety and health of children in need. With the help and generosity of the AdvoCare Foundation founders, our supporters and our communities, we've been able to make a huge impact in only a few years, and this is only the beginning. Our initial goal is to grant $1 million dollars by 2020 to support long-term solution to help the next generation survive and thrive.

2017-18 Beneficiaries


  • YMCA Dallas
  • REAL School Gardens (Dallas)
  • C.H.O.I.C.E.S. (Atlanta)
  • Boys and Girls Club of Metro Atlanta
  • LA's Best (Los Angeles)
  • Vetri Community Partnership (Philadelphia)

To learn more about how you can support the AdvoCare Foundation, visit http://www.AdvoCareFoundation.org.

For general questions on corporate giving, please email communityrelations@advocare.com.

Corporate Careers

AdvoCare offers an ever-expanding, dynamic working environment specifically for those who are interested in building champions. We are constantly seeking talented, team-oriented candidates who are equipped to thrive in a fast-paced atmosphere all while honoring our legacy and embracing our culture. If you are interested in joining the AdvoCare corporate team, please send your resume to careers@advocare.com.*

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