Our Company

At AdvoCare, We Build Champions® through physical and financial wellness. Backed by the latest science, AdvoCare provides innovative nutritional, weight-management, sports performance and skin care products. In addition, the AdvoCare business opportunity empowers individuals to explore their ultimate earning potential. AdvoCare was founded in 1993 and is headquartered in Plano, Texas.

Our Legacy

Charlie Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared.

Guiding Principles

Charlie Ragus developed 10 principles that guide our direction and are the basis of our success:

  1. Honor God through our faith, family and friends.
  2. Respect and strengthen the family.
  3. Believe in the dignity and the importance of the individual.
  4. Create a standard of excellence recognized as superior by the direct sales industry.
  5. Believe that honor, integrity and principles are the foundation of a great life and company.
  6. Commit to mutual loyalty and trust between AdvoCare and its Distributors.
  7. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
  8. Commit to ongoing personal growth and development through professional training and educational programs.
  9. Build self-esteem by promoting a sense of personal worth among all people.
  10. Continually expand our market by providing the most effective and highest quality products and service available.

The Founding Family

From left to right: Debbie, Peggy, Jenni, and Stacey Ragus

Our Leadership

At AdvoCare, We Build Champions. As CEO, Brian Connolly brings an intensity and passion for empowering entrepreneurs and business innovation to an already highly successful company.

The Independent Distributors at AdvoCare are some of the best in the industry. Charlie Ragus knew through hard work, dedication, mutual loyalty and respect, AdvoCare would be best-in-class. Through Brian's hands-on leadership style and dedication to AdvoCare and its people, he will protect Charlie's legacy and continue to guide future generations of Champions. Brian brings more than 30 years of experience at Avon Products, Inc., as well as Board seats on the Avon Foundation for Women and the Direct Selling Association. He is committed to high-quality products and customer service, transparency and doing things the right way. The son of Irish immigrants with seven siblings, Brian's favorite motto is, "Do the right thing when no one is looking," a tenet he picked up from his parents and continues to pass on to his three children.

Board of Directors

Joseph R. Gilsoul
Debbie Ragus Cook
Stacey Ragus Cernicky
Jenni Ragus McGaha
Brian Connolly
Anne Butler
Lee Wilkins

Member of the DSA

AdvoCare is an award-winning member of the Direct Selling Association (DSA) and has participated in the DSA Code of Ethics Communications Initiative.

We are committed to ethical business practices, and we’re proud to adhere to the DSA Code of Ethics. For more information about direct selling, and direct selling resources visit http://www.directselling411.com/.

AdvoCare Gives Back

In 1993, AdvoCare founder Charlie Ragus committed to be an advocate who cared. AdvoCare continues to champion that mission by giving back to the communities where we live and work. AdvoCare takes our community involvement seriously and will be continuing to grow our programming. Our ability to invest socially in our communities is made possible by our AdvoCare Independent Distributors who make a positive difference in their own communities. To strengthen our commitment, AdvoCare is establishing the AdvoCare Foundation to continue the great work and legacy of the company and founder Charlie Ragus.

More information about the AdvoCare Foundation will be announced throughout the fall and at AdvoNation in January. To contact AdvoCare Community Relations, please send your questions to communityrelations@advocare.com.

Press Room

16 September 2015
AdvoCare Named Official Sports Performance and Nutrition Partner of the Professional Soccer Athletic Trainers Society

4 September 2015
AdvoCare Kicks off the Fall Sports Season with Labor Day Sponsorships

4 September 2015
AdvoCare® National Success School Makes $8.47 Million Local Economic Impact

28 May 2015
10th Annual AdvoCare V100 Texas Bowl Slated For December 29

For all media inquiries and information about our company or products, please contact our Public Relations team at media@advocare.com.

Contact Us

Customer Service

(800) 542-4800
6 a.m. – Midnight CT (Mon/Tues of Pay Period Close)
6 a.m. – 10:30 p.m. CT (Mon–Fri)


AdvoCare International, LP
2801 Summit Avenue
Plano, TX 75074

Will Call

8 a.m. – 7:30 p.m. CT (Mon–Fri)
8 a.m. – 4 p.m. CT (Sat)