Our Company

At AdvoCare, We Build Champions® through physical and financial wellness. Backed by the latest science, AdvoCare provides innovative nutritional, weight-management, sports performance and skin care products. In addition, the AdvoCare business opportunity empowers individuals to explore their ultimate earning potential. AdvoCare was founded in 1993 and is headquartered in Plano, Texas.

Our Legacy

Charlie Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared.

Guiding Principles

Charlie Ragus developed 10 principles that guide our direction and are the basis of our success:

  1. Honor God through our faith, family and friends.
  2. Respect and strengthen the family.
  3. Believe in the dignity and the importance of the individual.
  4. Create a standard of excellence recognized as superior by the direct sales industry.
  5. Believe that honor, integrity and principles are the foundation of a great life and company.
  6. Commit to mutual loyalty and trust between AdvoCare and its Distributors.
  7. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
  8. Commit to ongoing personal growth and development through professional training and educational programs.
  9. Build self-esteem by promoting a sense of personal worth among all people.
  10. Continually expand our market by providing the most effective and highest quality products and service available.

Our Leadership

Richard Wright has a passion for encouraging people to become entrepreneurs. He fully believes in the free enterprise system and enjoys teaching anyone how to make the most of their AdvoCare business. Since Richard joined AdvoCare in 2007, the AdvoCare Independent Distributor base has grown from 30,000 to more than 500,000. AdvoCare has grown to become one of the most respected health and wellness companies in the direct selling industry by product users, scientists, doctors and athletes. Richard was selected as a board member of the William J. O'Neil Center for Global Markets and Freedom Advisory Board at Southern Methodist University in January 2013. Also in 2013, Richard was named among the Ernst & Young Entrepreneur of the Year Award winners and received the Distinguished American Award from the National Football Foundation.

Before joining AdvoCare, Richard and his wife Sherry spent more than 15 years building their own direct selling business. Richard later co-founded a company based in Shreveport, La. After 16 years with the company, he sold his interest and moved forward to serve on the senior staff for a U.S. Congressman.

Board of Directors

Joseph R. Gilsoul
Debbie Ragus Cook
Stacey Ragus Cernicky
Jenni Ragus McGaha
Brian Connolly
Anne Butler
Lee Wilkins

Member of the DSA

AdvoCare is an award-winning member of the Direct Selling Association (DSA) and has participated in the DSA Code of Ethics Communications Initiative.

We are committed to ethical business practices, and we’re proud to adhere to the DSA Code of Ethics. For more information about direct selling, and direct selling resources visit http://www.directselling411.com/.

AdvoCare Gives Back

In 1993, AdvoCare founder Charlie Ragus committed to be an advocate who cared. AdvoCare continues to champion that mission by giving back to the communities where we live and work. AdvoCare takes our community involvement seriously and will be continuing to grow our programming. Our ability to invest socially in our communities is made possible by our AdvoCare Independent Distributors who make a positive difference in their own communities. To strengthen our commitment, AdvoCare is establishing the AdvoCare Foundation to continue the great work and legacy of the company and founder Charlie Ragus.

More information about the AdvoCare Foundation will be announced throughout the fall and at AdvoNation in January. To contact AdvoCare Community Relations, please send your questions to communityrelations@advocare.com.

Press Room

4 September 2015
AdvoCare® National Success School Makes $8.47 Million Local Economic Impact

28 May 2015
10th Annual AdvoCare V100 Texas Bowl Slated For December 29

20 May 2015
AdvoCare Contributes $10,000 to Bay Area Food Bank’s Backpack Program

30 April 2015
Rick Loy Named to Direct Selling Education Foundation Board of Directors

For all media inquiries and information about our company or products, please contact our Public Relations team at media@advocare.com.

Contact Us

Customer Service

(800) 542-4800
6 a.m. – Midnight CT (Mon/Tues of Pay Period Close)
6 a.m. – 10:30 p.m. CT (Mon–Fri)


AdvoCare International, LP
2801 Summit Avenue
Plano, TX 75074

Will Call

8 a.m. – 7:30 p.m. CT (Mon–Fri)
8 a.m. – 4 p.m. CT (Sat)