Our Company

At AdvoCare, We Build Champions® through physical and financial wellness. Backed by the latest science, AdvoCare provides innovative nutritional, weight-management and sports performance products. In addition, the AdvoCare business opportunity empowers individuals to explore their ultimate earning potential. AdvoCare was founded in 1993 and is headquartered in Plano, Texas.

Our Legacy

Charles E. Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared.

Guiding Principles

Charles E. Ragus developed 10 principles that guide our direction and are the basis of our success:

  1. Honor God through our faith, family and friends.
  2. Respect and strengthen the family.
  3. Believe in the dignity and the importance of the individual.
  4. Create a standard of excellence recognized as superior by the direct sales industry.
  5. Believe that honor, integrity and principles are the foundation of a great life and company.
  6. Commit to mutual loyalty and trust between AdvoCare and its Distributors.
  7. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
  8. Commit to ongoing personal growth and development through professional training and educational programs.
  9. Build self-esteem by promoting a sense of personal worth among all people.
  10. Continually expand our market by providing the most effective and highest quality products and service available.

The Founding Family

From left to right: Debbie, Peggy, Jenni, and Stacey Ragus

Our Leadership

At AdvoCare, We Build Champions. As Chairman of the Board and CEO, Brian Connolly brings an intensity and passion for empowering entrepreneurs and business innovation to an already highly successful company.

The Independent Distributors at AdvoCare are some of the best in the industry. Charles E. Ragus knew through hard work, dedication, mutual loyalty and respect, AdvoCare would be best-in-class. Through Brian's hands-on leadership style and dedication to AdvoCare and its people, he will protect Charles' legacy and continue to guide future generations of Champions. Brian brings more than 30 years of experience at Avon Products, Inc., as well as Board seats on the Avon Foundation for Women and the Direct Selling Association. He is committed to high-quality products and customer service, transparency and doing things the right way. The son of Irish immigrants with seven siblings, Brian's favorite motto is, "Do the right thing when no one is looking," a tenet he picked up from his parents and continues to pass on to his three sons.

Member of the DSA

AdvoCare is an award-winning member of the Direct Selling Association (DSA) and has participated in the DSA Code of Ethics Communications Initiative.

We are committed to ethical business practices and are proud to adhere to the DSA Code of Ethics. In 2016, we were recognized as a participant in the DSA Code of Ethics Communication Initiative. For more information about direct selling and direct selling resources, visit directselling.org.

If you would like to file a complaint, please contact AdvoCare at 1 (800) 542-4800. You may also email our Customer Service team at customerservice@advocare.com.

If you are unsatisfied with the resolution provided, you may escalate your complaint to the DSA by filling out an official complaint form here.

AdvoCare Gives Back

In 1993, AdvoCare founder Charles E. Ragus committed to be an advocate who cared. Today, AdvoCare continues to champion that mission by giving back to communities across the country, committed to leaving the places we go better than when we got there. To strengthen our commitment and continue the great work and legacy of our founder, we established the AdvoCare Foundation in 2015.

Our mission is to unlock potential for children in need by investing in long-term solutions for advancing their hope to live safe, healthy and happy lives.

The AdvoCare Foundation announced its first round of beneficiaries at National Success School in 2016.

Our next grant cycle will open in Spring 2017.

2016-17 Beneficiaries

  • YMCA Metropolitan Dallas
  • Boys and Girls Club of Metro Atlanta
  • Create Your Dreams (Atlanta)
  • Team Up Philly! (Philadelphia)
  • Vetri Community Partnership (Philadelphia)
  • LA's Best (Los Angeles)
  • Kids in Sports LA (Los Angeles)

To learn more about how you can support the AdvoCare Foundation, visit https://www.crowdrise.com/AdvoCare.

For general questions on corporate giving please email communityrelations@advocare.com.

Press Room

2 November 2016
Roush Fenway, AdvoCare to Continue Building Champions Together

14 September 2016
AdvoCare Launches Preferred Customer Program

14 July 2016
AdvoCare and Ragus Family Fund AdvoCare Foundation with $1.5 Million Gift

7 June 2016
AdvoCare Adds Major League Lacrosse Athlete to Roster of Product Endorsers

For all media inquiries and information about our company or products, please contact our Public Relations team at media@advocare.com.

Corporate Careers

AdvoCare offers an ever-expanding, dynamic working environment specifically for those who are interested in building champions. We are constantly seeking talented, team-oriented candidates who are equipped to thrive in a fast-paced atmosphere all while honoring our legacy and embracing our culture. If you are interested in joining the AdvoCare corporate team, please send your resume to careers@advocare.com.*

*Please note that any employee, spouse of any employee, or other family member who is a permanent resident of any employee's household is prohibited from enrolling or acting as an AdvoCare Independent Distributor while the employee is employed by the company. AdvoCare is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: AdvoCare is committed to the principle of equal employment opportunity for all employees and applicants and to providing employees with a work environment free of discrimination and harassment. All employment decisions at AdvoCare are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. AdvoCare will not tolerate discrimination or harassment based on any of these characteristics. The Company encourages applicants of all ages.

Contact Us

Customer Service

1 (800) 542-4800
8 a.m. – 10 p.m. CT (Mon/Tues of Pay Period Close)
8 a.m. – 8 p.m. CT (Mon–Fri)


AdvoCare International, LP
2801 Summit Avenue
Plano, TX 75074

Will Call

8 a.m. – 7:30 p.m. CT (Mon–Fri)
8 a.m. – 4 p.m. CT (Sat)