At AdvoCare, We Build Champions® through physical and financial wellness. Backed by the latest science, AdvoCare provides innovative nutritional, weight-management and sports performance products. In addition, the AdvoCare business opportunity empowers individuals to explore their ultimate earning potential. AdvoCare was founded in 1993 and is headquartered in Plano, Texas.
Charlie Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared.
Charlie Ragus developed 10 principles that guide our direction and are the basis of our success:
- Honor God through our faith, family and friends.
- Respect and strengthen the family.
- Believe in the dignity and the importance of the individual.
- Create a standard of excellence recognized as superior by the direct sales industry.
- Believe that honor, integrity and principles are the foundation of a great life and company.
- Commit to mutual loyalty and trust between AdvoCare and its Distributors.
- Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
- Commit to ongoing personal growth and development through professional training and educational programs.
- Build self-esteem by promoting a sense of personal worth among all people.
- Continually expand our market by providing the most effective and highest quality products and service available.
The Founding Family
From left to right: Debbie, Peggy, Jenni, and Stacey Ragus
At AdvoCare, We Build Champions. As CEO, Brian Connolly brings an intensity and passion for empowering entrepreneurs and business innovation to an already highly successful company.
The Independent Distributors at AdvoCare are some of the best in the industry. Charlie Ragus knew through hard work, dedication, mutual loyalty and respect, AdvoCare would be best-in-class. Through Brian's hands-on leadership style and dedication to AdvoCare and its people, he will protect Charlie's legacy and continue to guide future generations of Champions. Brian brings more than 30 years of experience at Avon Products, Inc., as well as Board seats on the Avon Foundation for Women and the Direct Selling Association. He is committed to high-quality products and customer service, transparency and doing things the right way. The son of Irish immigrants with seven siblings, Brian's favorite motto is, "Do the right thing when no one is looking," a tenet he picked up from his parents and continues to pass on to his three sons.
Board of Directors
Joseph R. Gilsoul
Debbie Ragus Cook
Stacey Ragus Cernicky
Jenni Ragus McGaha
Member of the DSA
AdvoCare is an award-winning member of the Direct Selling Association (DSA) and has participated in the DSA Code of Ethics Communications Initiative.
We are committed to ethical business practices and are proud to adhere to the DSA Code of Ethics. For more information about direct selling and direct selling resources, visit directselling.org.
If you would like to file a complaint, please contact AdvoCare at (800)542-4800. You may also email our Customer Service team at firstname.lastname@example.org.
If you are unsatisfied with the resolution provided, you may escalate your complaint to the DSA by filling out an official complaint form here.
AdvoCare Gives Back
In 1993, AdvoCare founder Charlie Ragus committed to be an advocate who cared. AdvoCare continues to champion that mission by giving back to the communities where we live and work. AdvoCare takes our community involvement seriously and will be continuing to grow our programming. Our ability to invest socially in our communities is made possible by our AdvoCare Independent Distributors who make a positive difference in their own communities. To strengthen our commitment, AdvoCare is establishing the AdvoCare Foundation to continue the great work and legacy of the company and founder Charlie Ragus.
More information about the AdvoCare Foundation will be announced throughout the fall and at AdvoNation in January. To contact AdvoCare Community Relations, please send your questions to email@example.com.
10 April 2016
AdvoCare Responds to Scam Accusations
8 April 2016
AdvoCare Ladies Alive Attendees to Assemble More than 35,000 Hygiene Kits for Families in Need
17 March 2016
AdvoCare Statement on ESPN
11 March 2016
AdvoCare Media Update
19 January 2016
AdvoCare® Helps the Fight Against Hunger, Donates $100,000 to Food Banks Across the U.S.
7 January 2016
AdvoCare Adds Two Major League Soccer Athletes to Roster of Endorsers
28 December 2015
The National Law Journal- In-House Counsel Profile: AdvoCare International L.P's Allison Levy
17 November 2015
AdvoCare Executives and Independent Distributors Meet with Legislators in Washington, D.C.
9 November 2015
FC Dallas Foundation Partners with AdvoCare to Break Ground on Community Field in Plano
20 October 2015
AdvoCare Executive Vice President and Chief Legal Officer Allison Levy Named Finalist in 12th Annual Stevie Awards for Women in Business
16 September 2015
AdvoCare Named Official Sports Performance and Nutrition Partner of the Professional Soccer Athletic Trainers Society
4 September 2015
AdvoCare Kicks off the Fall Sports Season with Labor Day Sponsorships
4 September 2015
AdvoCare® National Success School Makes $8.47 Million Local Economic Impact
28 May 2015
10th Annual AdvoCare V100 Texas Bowl Slated For December 29
20 May 2015
AdvoCare Contributes $10,000 to Bay Area Food Bank’s Backpack Program
30 April 2015
Rick Loy Named to Direct Selling Education Foundation Board of Directors
27 March 2015
AdvoCare Donates $10,000 to Variety Children's Charity in Australia
23 January 2015
AdvoCare® Launches AdvoCare® Core™
8 January 2015
AdvoCare® Scores Multi-Year Partnership with Major League Soccer, Named Official Sports Nutrition Partner
7 January 2015
AdvoCare® Champions the Fight Against Hunger, Donates $120,000 to Food Banks Across the U.S.
18 December 2014
AdvoCare® Wishes the Texas Longhorns and Arkansas Razorbacks 'Good Luck' in the 2014 AdvoCare V100™ Texas Bowl
15 December 2014
AdvoCare Donates More than $8,000 to Sponsor Students at Costa Rican School
12 November 2014
AdvoCare President and CEO Richard Wright Receives The SEAL Legacy Foundation Award
11 November 2014
AdvoCare Expands Scientific & Medical Advisory Board with Addition of Three Experts
31 October 2014
AdvoCare Donates $50,000 to National Breast Cancer Foundation in Support of Breast Cancer Awareness Month
29 October 2014
AdvoCare Hosts Town Hall Meeting with Congressman Sam Johnson
24 October 2014
Building champions together, AdvoCare and FC Dallas extend hero partnership through 2020
23 October 2014
AdvoCare Donates $15,000 and Holds Community Diaper Drive to Help Replenish Captain Hope's Kids Stolen Inventory
17 October 2014
AdvoCare Donates $15,800 to Benefit South African Communities and School Organizations
6 October 2014
AdvoCare Opens Richardson Distribution Center
19 August 2014
AdvoCare Sponsors the Inaugural Financial Literacy Champion Award for Consumer Credit Counseling Service
15 August 2014
AdvoCare Unveils AdvoBar® DB9®, Second Product in Collaboration with National Spokesperson Drew Brees
8 August 2014
AdvoCare Supports North Texas Nonprofits in Preparation for Back-to-School
30 July 2014
AdvoCare Secures Naming Rights for New Orleans Professional Football Training Facility in West Virginia
23 July 2014
AdvoCare Introduces New Products in Summer Launchapalooza
24 May 2014
Roush Fenway Racing and AdvoCare to Bring Iconic No. 6 Back to Sprint Cup in 2015
24 April 2014
AdvoCare Independent Distributors Travel to D.C. to Visit with U.S. Congressmen
2 April 2014
AdvoCare Contributes $5,500 to Tarrant Area Food Bank
6 March 2014
AdvoCare Pledges $75,000 to Food 4 Kids, Joint Effort with North Texas Food Bank and Plano Mayor
22 February 2014
Sponsors Join Forces for Bayne this Weekend in Daytona
11 February 2014
AdvoCare to Become New Title Sponsor of Texas Bowl
29 January 2014
AdvoCare Hosts Town Hall Meeting with U.S. Representative Marc Veasey
20 January 2014
AdvoCare Introduces New Flavors of Rehydrate
For all media inquiries and information about our company or products, please contact our Public Relations team at firstname.lastname@example.org.
AdvoCare offers an ever-expanding, dynamic working environment specifically for those who are interested in building champions. We are constantly seeking talented, team-oriented candidates who are equipped to thrive in a fast-paced atmosphere all while honoring our legacy and embracing our culture. If you are interested in joining the AdvoCare corporate team, please send your resume to email@example.com.*
*Please note that any employee, spouse of any employee, or other family member who is a permanent resident of any employee's household is prohibited from enrolling or acting as an AdvoCare Independent Distributor while the employee is employed by the company. AdvoCare is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: AdvoCare is committed to the principle of equal employment opportunity for all employees and applicants and to providing employees with a work environment free of discrimination and harassment. All employment decisions at AdvoCare are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. AdvoCare will not tolerate discrimination or harassment based on any of these characteristics. The Company encourages applicants of all ages.