DALLAS, Texas (October 11, 2017) — AdvoCare, a leading health and wellness company that sells through the direct sales channel, today announced the addition of Brett Blake to the executive team as the new President of Global Sales and Strategic Planning.
"Brett's deep expertise in direct sales and entrepreneurship will propel AdvoCare to even greater heights," says Brian Connolly, Chairman and CEO. "We are fortunate to have him join the AdvoCare team. I know him to be a man of his word, who listens and leads with his convictions. He will be a great asset to AdvoCare, our 350 employees and more than 600,000 Independent Distributors and Preferred Customers.”
Brett joins AdvoCare from Origami Owl Family of Brands where he served as CEO and led the acquisition of Willa – a skincare line of products for the tween market – relaunching that brand as part of the new Willing Beauty Company. During his almost four years as Managing Director of Team Beachbody, Brett worked with the company’s field leaders to develop a simple, social media-enabled system to ensure the success of customers and new Coach distributors. Under Brett’s leadership, Beachbody’s direct selling division evolved from a small experiment to the primary driver, leading the company to annual sales of more than a billion dollars. After his departure from Beachbody, he served as an Independent member of Beachbody’s Board of Directors.
“Over his long career, Brett has shown his passion for the direct selling channel and Distributors in the field,” says the Founding Family of AdvoCare. "His dedication to his family, calm strength, and work ethic make him a great fit for AdvoCare. On behalf of the entire Ragus family and the Board of Directors, we welcome Brett to AdvoCare and know he will bring tremendous value.”
Reporting to Chairman and CEO Brian Connolly, Brett will help lead day-to-day sales operations and the company’s effort to develop strategy that ensures AdvoCare Distributors’ success in the U.S. and new global markets. Brett’s new position comes after several executive changes including Patrick Wright moving into the role of Senior Vice President of International Sales and a promotion for long-time AdvoCare executive Rick Loy to Senior Vice President of U.S. Sales and Training.
“AdvoCare is a company known for its integrity and strong culture, and is perfectly positioned for exponential growth within the wellness industry - one of the fastest growing consumer segments in the world” says Brett Blake. “I plan to use my first months to learn from the sales leaders who have built this company on the foundation that founder Charles E. Ragus set through the Guiding Principles. AdvoCare is already a great organization. I look forward to being part of their future global success.”
At AdvoCare, We Build Champions® through physical and financial wellness. Backed by the most credible scientific research and internationally recognized Scientific and Medical Advisory Board, AdvoCare offers premium nutritional, weight-management and sports-performance products. In addition, AdvoCare empowers Independent Distributors with an industry-leading business opportunity and world-class training and business tools. AdvoCare is a family-owned company founded in 1993 and is headquartered in Plano, Texas. For more information about AdvoCare visit www.advocare.com. Be sure to like us on www.facebook.com/advocare and follow us on Twitter - @AdvoCare.
Senior Communications Manager
AdvoCare International, L.P.